Look Like the Company
You're Building.
Your brand is the first thing people judge you on before they've ever spoken to you. We build logos, color systems, typography, and brand guidelines that make your business look established, trustworthy, and worth the premium — because you are.
What's Included
A complete brand identity system — not just a logo, but the full visual language for your business.
Sound Familiar?
These Are the Problems
We Were Built to Solve.
"My logo looks like I made it in Word."
You know it. Your customers might not say it, but they feel it. An inconsistent or amateurish logo signals to potential customers that your business is small, new, or cutting corners. In a market where every competitor has a truck, a Facebook page, and a $50 Fiverr logo, a professional brand identity is one of the fastest ways to pull ahead.
"We use five different colors and three different fonts depending on who made the thing."
Your website is one color, your trucks are another, your business cards are a third. Nobody on your team knows what font to use, so they pick whatever's in Word. The result is a business that looks scattered — even if the work is excellent. Inconsistency erodes trust.
"I want to charge more but I don't look like a premium company."
Pricing power comes from perceived value. If your visual brand looks like a startup that's been in business for six months, charging premium rates is an uphill battle — even if you've been doing this for 20 years. A strong brand identity signals experience, quality, and credibility before you say a word.
The TZDesignstudio Approach
A Brand Built to
Last and Scale.
We don't just design a logo — we build a complete visual identity system. That means a logo that works at every size, in every context, on every surface. A color palette with specific hex codes that your team can apply consistently. Typography that matches your brand personality. And a brand guide that documents all of it so anyone, anywhere, can represent your business correctly.
Every brand we build starts with a discovery conversation about your business, your customers, and where you're going. A masonry company that's been in business for 20 years and wants to position as the premium choice needs a completely different brand than a new landscaping startup trying to compete on energy and affordability. We design for where you're headed, not just where you are.
The deliverable is a complete brand kit — not a PNG file and a handshake. You get SVG and PNG files for every logo variation, a full color system with hex and CMYK values, font files and usage specs, and a brand guide PDF that documents when to use what and how. Everything your printer, your web developer, and your marketing team needs to keep your brand consistent for years.
"A logo isn't a brand. A brand is the sum of every visual impression your business makes — and we build the system that keeps them all consistent."
What You Get
Every Brand Project
Includes All of This.
A complete visual identity system — delivered in every format you'll need.
Logo Design
Primary logo, secondary logo, and icon mark — with variations for light and dark backgrounds. Designed for digital, print, signage, and vehicle wraps.
Color System
A complete brand palette with primary, secondary, and accent colors — each with exact hex, RGB, and CMYK values so every application is consistent.
Typography System
Primary and secondary font selection with usage guidelines — headlines, body copy, CTAs, and labels. Everything you need to maintain visual consistency.
Brand Style Guide
A PDF document that codifies your entire visual system — logo usage rules, color codes, typography specs, spacing guidelines, and do's and don'ts.
Full File Delivery
Every asset delivered in every format you'll ever need: SVG, PNG, PDF, EPS, and web-optimized versions — organized and labeled for easy access.
Application Examples
We show your brand applied to real-world materials — business cards, truck wraps, website headers, social media — so you see the full system in context.
The Process
From Discovery
to Launch.
Brand Discovery
We learn your business, your market, your competition, and where you want to take the company. Your brand needs to reflect where you're going.
Concept Development
We present 2–3 distinct logo directions with rationale. You pick a direction, give feedback, and we refine until it's exactly right.
System Build
We expand the chosen direction into a full brand system — color palette, typography, icons, and all logo variations. You approve before final files.
Delivery
We package every file in every format, produce the brand guide, and hand it all over. Your team gets exactly what they need.
I'd been in business for twelve years with a logo I was embarrassed to put on anything. TZDesignstudio built us a complete brand — logo, colors, fonts, the whole guide. The first time I handed someone a business card with the new design, I felt like a different company. We've raised our prices twice since the rebrand and haven't lost a job over it.
Ready to Look Like
the Company You're Building?
Book a free 30-minute call and tell us where your business is headed. We'll come back with a direction, a scope, and a price — and you'll know exactly what you're getting before we start.
Common Questions
Frequently Asked Questions
