Ads That Bring in
Real Local Customers.
Not likes. Not impressions. Real phone calls, form fills, and booked jobs from people in your service area who are ready to hire. We build full-funnel Facebook and Instagram campaigns for local service businesses — written for your services, targeted to your towns, and designed to convert.
Our Campaign Structure
Every campaign is built with a complete three-funnel approach — awareness, retargeting, and conversion.
Sound Familiar?
These Are the Problems
We Were Built to Solve.
"I tried Facebook ads and wasted money with nothing to show for it."
You boosted a post, spent a few hundred dollars, got some likes, and never saw a single job come from it. That's not advertising — that's a donation to Meta. Real Facebook ads require proper campaign structure, the right audience targeting, and creative that speaks to your specific customer. Boosted posts do none of that.
"I don't know who to target or what to say in my ads."
Writing ad copy for your own business is hard. You know too much — you don't know what to lead with, what pain points to hit, or how to say it in a way that stops someone mid-scroll. And targeting the wrong audience means you're paying for eyeballs that will never become customers.
"I need leads right now, not in six months."
SEO is a long game. A well-run Facebook campaign can start delivering leads in the first week. For a local service business with a defined service area and a real customer profile, paid social is the fastest way to fill a pipeline while organic channels are still climbing.
The TZDesignstudio Approach
A Real Campaign. Not
a Boosted Post.
Every campaign we build starts with two questions: what specific services are you running ads for, and which specific towns are you targeting? We never assume. We ask — because a patio contractor running ads in Smithtown needs completely different creative and targeting than one running ads in Lynbrook. The specifics matter enormously.
We build every campaign with a three-funnel structure. Top of funnel awareness ads reach cold audiences in your service area — people who've never heard of you but match the profile of your ideal customer. Middle of funnel retargeting ads follow up with people who've visited your website or engaged with your content. Bottom of funnel conversion ads close the deal with the warmest prospects, the people who've seen you more than once and are ready to act.
Six ads minimum per campaign — two ads for each of three service terms. Every ad is written specifically for your business, your services, and your market. Every visual is designed to stop the scroll. And every campaign is monitored, optimized, and reported on so you know exactly what your ad spend is doing.
"We never start writing ads until we know exactly what services you're running and which towns you're targeting. The specifics are everything."
What You Get
Every Campaign Includes
All of This.
Six fully custom ads built for your specific services and target towns.
Audience & Location Targeting
We map your exact service areas and build custom audiences around them — geography, demographics, interests, and behavioral signals that match your ideal customer profile.
Custom Ad Copywriting
Every ad is written from scratch for your business and your market. No templates, no swipe files. Copy that speaks to the specific pain your service solves in the specific town you're targeting.
Ad Creative Design
Scroll-stopping visuals designed in your brand — static images, before/after formats, and attention-grabbing layouts built specifically for the Facebook and Instagram feed.
3-Funnel Campaign Structure
TOF awareness, MOF retargeting, and BOF conversion — all running together so your brand reaches cold audiences, follows warm ones, and closes the hottest prospects.
Performance Reporting
Regular reports showing cost per click, cost per lead, ad spend by service, and which ads are outperforming. Translated into plain language — no ad manager jargon.
Ongoing Optimization
We monitor campaigns weekly, kill underperformers, scale winners, and refresh creative before ad fatigue sets in. Your campaigns stay sharp, not stale.
The Process
From Discovery to Live Ads
in Two to Three Weeks.
Strategy Session
We ask about your services, your target towns, your best customers, and your seasonal peaks. Then we build the campaign map before writing a single word.
Creative Build
We write all 6+ ads, design the visuals, and build the audience targeting. You review and approve before anything goes live.
Campaign Launch
We set up the campaigns in Ads Manager, configure the pixel, install conversion tracking, and go live. Day one is monitored closely.
Optimize & Report
Weekly monitoring, monthly reporting, and ongoing creative refreshes to keep performance up and cost per lead down.
I was skeptical because I'd tried Facebook ads on my own and it felt like throwing money away. TZDesignstudio built a real campaign — proper targeting, custom copy for each service, three funnel stages. Within two weeks we had inbound leads from people who had never heard of us. The quality was different too — people who had seen our ads and were ready to book, not just asking for a ballpark.
Ready to Run Ads That
Actually Convert?
Book a free call and tell us what services you want to advertise and which towns you want to target. We'll come back with a campaign plan, a creative brief, and a budget recommendation.
Common Questions
Frequently Asked Questions
